Client | DYMO
Concept | Some people really get off on crafts and organisation – its almost a kink. So if you’re into it, you’ll be into DYMO label makers – Talk DYMO to me.
Contribution | Concept and creative direction
Results | 37% YOY sales increase, 20 million views, 5.9% engagement rate
Having had influencer and creator content commissioned, our full funnel ads saw our fictional Mr DYMO react with them.
We made fake duets, green screens and pins, all to sit naturally into their environment, whether that be TikTok, Meta or Pinterest.
Our ads were full-funnel, starting with awareness level then consideration ads offered more usage moments (which included a TikTok option ad, allowing audiences to select their interest in crafting or organisation, increasing engagement) and finally conversion, highlighting product features and a set of stills to push to purchase.
