Charlie noun
1. (informal, British) Silly person; fool
Frank adjective
1. Direct and unreserved in speech or writing; straightforward; sincere:
Hello, I am Charlie Frank and I live up to my name in all that I do – creativity should be fun, but it works best when it also gets to the point.
Having come up through the ranks as a copywriter, I’m a huge story and language fan, but the big idea, well-informed strategy and killer visuals all take an equal role in what I do. Whether a consumer is attending an event or speedily scrolling to an ad on TikTok, every part of that customer journey needs to be well-thought-out to land them on a key message – getting them there is what I do best.
I currently specialise in digital advertising, heading up a team of five creatives delivering best-in-class campaigns crafted through a social-first lens.
What I’ve been up to
2023
Promoted to Associate Creative Director to continue driving agency innovation, creative output and company culture
|
2021
Started with Digital Natives to deliver social-first campaigns and grow the agency with new business wins and hires
|
2017
Joined Media Arts Lab to write, create and transcreate
fun stuff for Apple’s EU markets
|
2016
Put my career on hold for a round-the-world trip
|
2015
Received my first promotion so I could show off my presenting skills to Mondelez, EE, Unilever and Reckitt Benckiser
|
2014
Joined Tag Worldwide’s Integrated Creative team
to concept with an Art Director
|
2013
Graduated with a first and went to work for Y&R again, this time in Budapest
|
2012
Spent the summer in NYC learning about the importance of strategy as a Creative on Y&R’s internship programme
|
2010
Began a Creative Advertising degree at Leeds College of Art
My industry thoughts in print here